T Mac
10-11-2006, 09:08 PM
Whether it’s Bon-Bons, buttered popcorn or ‘Da Bears, most of us have cravings, desires and obsessions in which we’ll willingly indulge.
Somehow, the folks at Honda latched onto this concept, and intertwined our vices with their new integrated campaign, “What Do You CRaVe?”, which promotes the all-new Honda CR-V (CR-V, CRaVe, get it?). In doing so, the carmaker tapped agency of record RPA to create a confectionary campaign that celebrates the “essence of consumer desires”. In less romantic terms, this means RPA juxtaposed popular cravings like chocolate, ice cream and popcorn with the goods of the CR-V.
Click here (http://www.adotas.com/2006/10/honda-rpa-indulge-consumer-cravings-with-cr-v-campaign/) to read the entire article on Adotas
Somehow, the folks at Honda latched onto this concept, and intertwined our vices with their new integrated campaign, “What Do You CRaVe?”, which promotes the all-new Honda CR-V (CR-V, CRaVe, get it?). In doing so, the carmaker tapped agency of record RPA to create a confectionary campaign that celebrates the “essence of consumer desires”. In less romantic terms, this means RPA juxtaposed popular cravings like chocolate, ice cream and popcorn with the goods of the CR-V.
Click here (http://www.adotas.com/2006/10/honda-rpa-indulge-consumer-cravings-with-cr-v-campaign/) to read the entire article on Adotas