American Honda Reports Record October Sales [11.1.7]

[T Mac]

11/01/2007 - TORRANCE, Calif. -

American Honda Motor Co., Inc., posted record October sales of 114,799 Honda and Acura vehicles, surpassing the previous October 2005 record of 110,895, the company announced today. Based on the daily selling rate*, October sales declined 0.2 percent due to one additional selling day compared to last year.

Year-to-date, American Honda sales increased 2.5 percent to 1,308,319. Honda Division year-to-date sales increased 4.3 percent to 1,158,707.

Honda Division posted record October sales of 101,913, up 3.4 percent compared to last year. October records for individual models included the Odyssey with sales of 14,451, up 24.4 percent, and the Fit, with sales of 4,868, up 67.3 percent for the month. Sales of the Accord increased 25.8 percent to 30,936. Sales of the Civic increased 7.3 percent to 23,809. Honda Division total car sales increased 19.8 percent to 59,921.

"Car sales are gaining momentum and response to the new Accord has been positive," said Dick Colliver, executive vice president of American Honda. "Car sales are up for a variety of reasons, but the number one reason is that compelling products with inherent value generate consumer interest."

Acura Division posted sales of 12,886 with a new October record set for the RDX sport utility vehicle. Sales of the RDX increased 9.5 percent to 1,937. Sales of the MDX sport utility vehicle increased 5.4 percent to 4,855. Record Acura Division light-truck sales increased 6.5 percent to 6,792. October sales of the TL luxury performance sedan totaled 3,421; the TSX sports sedan totaled 2,308.

*The daily selling rate (DSR) is calculated with 26 days for October 2007, versus 25 days for October 2006. Year-to-date, the DSR is calculated with 256 days for 2007, versus 255 days for 2006. All percentages reflect DSR. [/QUO[quote]11/01/2007 - TORRANCE, Calif. -

American Honda Motor Co., Inc., posted record October sales of 114,799 Honda and Acura vehicles, surpassing the previous October 2005 record of 110,895, the company announced today. Based on the daily selling rate*, October sales declined 0.2 percent due to one additional selling day compared to last year.

Year-to-date, American Honda sales increased 2.5 percent to 1,308,319. Honda Division year-to-date sales increased 4.3 percent to 1,158,707.

Honda Division posted record October sales of 101,913, up 3.4 percent compared to last year. October records for individual models included the Odyssey with sales of 14,451, up 24.4 percent, and the Fit, with sales of 4,868, up 67.3 percent for the month. Sales of the Accord increased 25.8 percent to 30,936. Sales of the Civic increased 7.3 percent to 23,809. Honda Division total car sales increased 19.8 percent to 59,921.

"Car sales are gaining momentum and response to the new Accord has been positive," said Dick Colliver, executive vice president of American Honda. "Car sales are up for a variety of reasons, but the number one reason is that compelling products with inherent value generate consumer interest."

Acura Division posted sales of 12,886 with a new October record set for the RDX sport utility vehicle. Sales of the RDX increased 9.5 percent to 1,937. Sales of the MDX sport utility vehicle increased 5.4 percent to 4,855. Record Acura Division light-truck sales increased 6.5 percent to 6,792. October sales of the TL luxury performance sedan totaled 3,421; the TSX sports sedan totaled 2,308.

*The daily selling rate (DSR) is calculated with 26 days for October 2007, versus 25 days for October 2006. Year-to-date, the DSR is calculated with 256 days for 2007, versus 255 days for 2006. All percentages reflect DSR.