By Ron KiinoNewcomers: 2008 Nissan Rogue
Modestly mischievous: Late to the party, but ready for fun
Through July, Japan's big three-Honda, Nissan, and Toyota-had sold more than 637,000 sport/utility vehicles. Of that number, over a third were car-based small crossovers, with Toyota unloading nearly 102,000 RAV4s and Honda moving more than 124,000 CR-Vs. Nissan? Um, well, it didn't fare as well-it sold zero. Sure it's difficult to sell a compact crossover when one doesn't exist in the portfolio, but when exactly does Nissan plan to compete in this budding segment?
Not a brand to sit idle while the competition racks up booming sales, Nissan is answering that question with a resolute "now," thanks to the all-new Rogue, a small CUV based on the brand's C platform
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