Factory tire choice have much to do with meeting EPA numbers and cost.
Yes!
Honda just chooses a mid-grade general purpose tire that is cost effective (OK, cheap), rides well enough, and helps get the EPA numbers. In the aftermarket, we do much better by picking a tire that suits our needs and has superior quality compared to the factory tires. My '97 I think came with BF Goodrich tires; they were good enough but by 35-40K, they were done.
There are so many different classes of tires now as well. There are low rolling resistance tires, and those likely trade off traction for superior gas mileage. I'm guessing that the Ecopia series might be along those lines. Tires that ride quieter and smoother usually aren't low rolling resistance. Then there are winter tires. Some sports car sizes also have a softer summer tire that grips well, but wears quickly. All terrain tires are noisier and not as comfortable, but will grip better in loose dirt, gravel and mud. Some tires are hybrids--something like the Yokohama Geolandar A/T G015 is sturdy enough to use on all terrain, yet (according to user reviews) still provides an acceptably comfortable and quiet highway ride.
It's up to us to decide what we want in a replacement tire, based on how we use our CR-Vs, so someone's idea of a great highway tire may not be suitable in northern climates in the winter, and would not do well in offroad conditions.
Would I like winter tires? Sure, but we don't get enough winter weather here anymore to make it worthwhile. And who needs winter tires when you're stuck in a traffic jam for 45 minutes and barely moving at all? 😁 Seriously though, we only have a handful of "snow events" each year, and our locales salt the roads so heavily that I worry more about rust eating my cars than any occasional icy or snowy patches. Even on my old tires, though, the '09 pulled through a really heavy snowfall like butter--I'd never had one with traction control before, and this thing was great even on half-worn tires. My '97 did not do well with those dangerous Toyo Extensas I had--they were terribly slick even on dry roads, would break loose at half throttle on a wet road, and were absolutely squirrelly when trying to get moving in an inch of snow...