Which strategy is working best - ask for an amount off the MSRP or ask for an amount over dealer invoice? Anyone know what dealer invoice is for EX-AWD? I went in for first negotiation today and dealer would not talk invoice number with me and basically wanted to charge MSRP and take off some $ for bogus discounts like dealer loyalty and brand loyalty amounting to about $500. They are offering me a reasonable trade in amount on 2008 Ridgeline with high mileage so I am somewhat cornered with wanting to get rid of the Ridgeline. And they know it.