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Honda's "Cog" commercial

2119 Views 4 Replies 3 Participants Last post by  mrtn
Honda's "Cog" TV commercial from 2003, probably the best commercial ever, and it never aired in North America. Imagine how much talk this would have received had they run it during the Super Bowl (and how much it would have cost to air it).

It took 606 takes and two cameras to film because they didn't have enough space in the studio to do it in a linear setup. The two 'films' are very cleverly merged while the muffler rolls across the floor (look at the lines in the floor at 0:58).

All of the parts are from an Accord.


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Amazing video. I've never seen it before, but does any physics expert out there want to explain the part where the tire/wheel actually rolls UP the ramp and knocks the other wheels up as well. Was there that much force to be able to do that?
 

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Amazing video. I've never seen it before, but does any physics expert out there want to explain the part where the tire/wheel actually rolls UP the ramp and knocks the other wheels up as well. Was there that much force to be able to do that?
Balanced counter weights.
 
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