As though the reveal of the NSX Concept at the Detroit Auto Show didn't garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend's Super Bowl. And to help out they've employed the help of two of the word's best known comedians, both of whom just also happen to be well-known car buffs: Jerry Seinfeld and Jay Leno.
The spot pits the two against each other to be the very first to own the new NSX, which isn't set to go on sale for another three years.
How does it pan out? Watch the video below and see for yourself:
More: Jerry Seinfeld Fights Jay Leno for First NSX in Honda Superbowl Ad [Video]