I dunno... I thought it was a snoozer. Like many of the Superbowl car commercials, it's almost like it just came off a shelf of generic car commercials, with a brief shot of the supposed object of the commercial stuck on at the end. It could have just as easily been about a Hyundai or a Ford or a Mercedes. For that matter, up until we actually see the car in the last few seconds, it could have been a commercial advertising financial planning or a department store. It's something made to win advertising awards, but won't actually sell many cars. (Think tedious "Oscar-bait" movies that win piles of awards, but have a tiny box-office gross.)
Of this year's car commercials I've seen so far, the one that I remember most is the Buick spot, which riffs on Buick's reputation for boring and generic geezer-mobiles.