[beww]

In the US....Brits can opt for the 2WD option too

Didn't know that, but guess it makes sense, you don't get the snow to justify AWD.
Having the US hybrid AWD-only seems odd, lots of people in the sun belt (now the rain belt?) who don't need it.
Perhaps it's a limitation of the US manufacturing capability?

 

[beww]

2021 Honda CR-V EX AWD
MSRP: $30,585
Dealer adjusted markup: $2,995
OTD price: $37,617.41

That's a reasonable price, for a Touring.
I paid MSRP a year ago but got a really good trade-in price.
These days the dealing happens on the trade, not the new car.

 

[beww]

I calculated about $5,000. There are plenty of white and silver CRVs but I figured because are not too many of these red ones they're marking them up.

I have news for you. They are marking EVERYTHING up, regardless of color. Around here there are definitely NOT "plenty of white and silver" CR-Vs.
I paid MSRP over a year ago, now that looks like a great deal.
But I got a great deal on my trade (the mechanic who evaluated it actually bought it), so I was happy.
BTW - don't forget to enter your vehicle details in your profile, it makes it easier to offer you help in the future.

 

[beww]

As long as you have a viable trade, the market isn't too crazy.
Often the dealer wants that trade more than he wants to sell a new car, and may give you more than Carmax or Carvana (the dealers know what those outfits are paying).
That's where the "dealing" happens today, on the trade-in price, not the vehicle price.
Remember it's the difference between what you pay and what you get for your trade that counts.
If you don't have a trade, the market is very tough.

 

[beww]

Needs tires, shocks, visor is broken, body starting to rust, etc. etc. lol

Sounds like a $20,000 vehicle in today's market.
Maybe you could part it out?

 

[beww]

Going a different direction than my previous post with the used CRV. Found a dealer not doing a markup, so for a 2022 EX, we're paying the $30,985 plus $250 document fee. With our 8% sales tax, brings us to $33,713. Crazy to think we're getting a "deal" by paying MSRP, but here we are in 2021...

Don't forget to put the car's details in your profile.

 

[beww]

I live in Northern, NJ. This was the cheapest price I can get on the car I purchased on 12/2022. (2022 Honda CR-V EX-L AWD Obsidian Blue Gray interior (only had 4 miles on it)). I went to 4 dealers trying to find a better deal. I've never paid over MSRP before, but due to the circumstances, I had to make this deal.

1) Dealer was going to charge me 5k over MSRP (before tax, DMV, etc (walked out)
2) Dealer was going to charge 43.7k OTD for a 2021 model (called me 3-4x to lower the price down to 42k, but said I got a better deal)
3) Dealer was going to charge me 41k for less accessories.
4) Dealer was going to charge me more than this for a color I didn't want.

MSRP	$33,575.00​
Destination	$1,225.00​
All Season Floor Mats	$195.00​
Splash Guards	$169.00​
Trunk Tray	$137.00​
Wheel Locks	$89.00​
Nitrogen	$75.00​
Total Price Of car	$37,009.75​
Online mV	$8.95​
Doc Fee	$699.00​
Total Taxable Amount	$37,717.70​
Tax	$2,498.80​
Tire Fee	$7.50​
Reg/Title	$276.00​
Total	$40,500.00​

Thanks for a real world example, though I'm not sure how "real" North Jersey is (I've lived in Secaucus).

I wonder what would happen if you just said:
"Look, how much profit do you expect to make on all this additional stuff? How about we split that between us and you won't have to buy the parts or pay your techs to install it?, and I save money? We would both come out ahead".
Would depend on how pragmatic the dealer was I guess.