when unscrupulous automotive centers show you "your dirty air / cabin filter", suggesting you need to immediately replace them.
And customers do not realize that a dirty cabin air filter won't harm their engine. Now, if it breaks or passes dirt through it the AC evaporator may become less effective, and we don't want that, either.
About oil filters...There are no industry standards for oil filters like there are for oils. Aftermarket filter makers reverse engineer the OEM filter and make one similar, or pick one from their existing catalog that is usually "close enough." GPopp gave great examples of quality lapses in filters, and also who knows if the aftermarket filter meets OEM specs. As he states, the filter media has specified size holes in the media for oil to pass but only the tiniest particles can also pass. The media micron rating is critical. And the internal bypass valve* must be at the correct set point and durable. And the internal anti-drainback valve, if fitted, must also work well for the full life of the filter.
Use Honda oil filters in Honda cars at least for the warranty period. The cost is very fair. On youtube and elsewhere there are examples of filters that have been cut open. Notice that there are many variations in the construction of the filters. Some will be OK, and some not so OK, and we don't know which is which until it is too late. Saving a few dollars on a critical item like a filter may not be a bargain.
*The internal filter bypass valve serves an important purpose. In the unlikely event of the filter media getting completely clogged with dirt the filter bypass valve will keep oil flowing to the engine instead of blocking the oil or letting the filter get torn apart. Also, in frigid weather the oil is too thick to filter so is bypassed. Unfiltered oil is better than no oil. Some engines have the filter bypass valve in the filter housing, not in the cartridge. The bypass valve works on the difference in the filter inlet vs. outlet pressure, some open at something like 6 psi differential.