Not at all. The US has been exposed to snow tires for just past few years as it looks based on automotive fora. So many drivers in the US snow belt (even on this board) are still using All-Seasons and chains in winter. The ones who have gotten real snow tires (Hakkapeliittas and Blizzaks and X-ICEs, etc) will never go back. This guy in the video is going from All-Seasons (which are essentially summer tires with a bit deeper and wider gaps between tread blocks but not necessarily) to CrossClimates which are just All-Seasons with 3PMSF. Naturally he would go nuts over these because CC and CC2 are the best All-Seasons (or All-Climates) available and if you come from summer tires you would be all over it. However they are nowhere near actual snow tires meant for permanent snow coverage/freezing temperatures. The compound is still rock hard in cold and there are no sipes in tread blocks for multiplying the grip or flex for self cleaning.
We have had snow tire mandate from Dec to March since forever (I think there was none when I got my first car from Finland in 1990 but this had studded Nokians in the trunk). It's for public and personal safety. Views like you have in American news where there are massive pileups on freeways never happen here because you remain in control with real snow tires. Now they are looking to ban Central European variants. Central and Western Europe experiences more US East Coast like mild winter with little or no permanent snow/freezing temps due to Atlantic effect so their snow tires are aimed at less grip and more mileage whereas Nordic compound is aimed at max grip only with the downside of having less service time. I have sometimes made conscious decisions and bought Central European compound rubber for some of my cars which I use for covering large distances (Pan-European trips) in warmer winters and there's a noticeable difference. I do have a winter set of Kumho KW31 for this particular car which I will install in place of the CC next week, have not had the time yet. These Kumhos are quite hard and long-lasting but still beat CC by a long margin in winter use.
Our regional car magazine does substantial snow tire tests every Autumn in Lapland, in real cold weather, not on an artificial snow track. So when snow reaches the larger audience down South everyone can make an intelligent decision to pick a suitable set.
This magazine is known as the one to expose tire manufacturers tricking the tests by sending modified sets to tests. A well known case was Nokian who did this and was caught by the test team red handed. The tires were just too good to be true so they verified it with a neutral set. Now the testers always buy their own sets for testing, off the shelf to mitigate trickery.
I attach the last result page where they had included CC for lulz. Naturally it came last with zero stars together with Ukranian snow tires. A rough translation which says exactly what the tires are really like. Even tho it was praised for the best dry/wet performance it still came dead last because it's just so bad in snow/ice:
On ice CC longitudinal braking grip is non-existent and sad in acceleration. What's even more sad is the tire's behavior. It slips continuously with no control whatsoever. Snow grip is a little better but steering is still poor regardless the 3PMSF marking.
On asphalt CC clears the table as expected from a summer tire. Braking distance is from a class of its own and control on both dry and wet pavement is perfect. Easy to keep control during quick overtaking.
CC has average tracking capability in grooves but rolling resistance is high.
GOOD: asphalt performance
BAD: Winter performance, rolling resistance
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